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For creators

Creator rate estimator

If you have no idea what to charge, start here. We show the working, so you can disagree with any step of it and move your number yourself.

Estimate, not a quote

This is a planning range worked out from what you typed and the formula printed on this page. We have not measured your market, and this is not a quote.

Platform
Formats you want priced
Category exclusivity for 30 days?
If you agree not to work with a competing brand for a month, you are turning down work. Charge for it.
Planning range
Reel₹600 to ₹1,100
per piece, for 12K followers on Instagram

This is a planning range, not a quote and not a market rate. We have not measured Indian creator CPMs, so every band below is an assumption we picked and are showing you so you can argue with it. On CollabVue you set your own rate, and brands see exactly what you typed.

The working, step by step
Views we plan on (12% to 18% of followers)1,440 to 2,160
Mumbai, Delhi NCR or Bengaluru× 1.2
Food, fashion, fitness or travel× 1
Organic only× 1
Exclusivity× 1
Everything multiplied together× 1.20
Per format
FormatCPM bandFloorYour range
Reelfloor applied₹250 to ₹420per 1,000 views₹500₹600 to ₹1,100

The floor exists because the arithmetic goes silly at small follower counts. A reel takes the same two hours to shoot whether 400 people see it or 4,000, and nobody should be quoting ninety rupees for it.

What this does not do
Read your InstagramNever
Ask for or use your engagement rateNever
Promise a brand will pay thisNo

Your rate is also allowed to be a flat number you are happy with. Plenty of good creators charge one rate for a reel in their city and never think about CPM again. If this range is under what you already get paid, keep getting paid that.

List free and set your own ratePut it on a media kit

How this works

  • views we plan on = followers × 12% at the low end, × 18% at the high end
  • base = (views ÷ 1,000) × the CPM band for that platform and format
  • then × your city band × your niche band × usage rights × exclusivity
  • a floor per format applies, because nobody shoots a reel for ninety rupees
  • We never ask for your engagement rate and we never fetch it. It is not on this page for a reason.

Free, no login, nothing stored. Everything on this page runs in your browser and disappears when you close the tab. We do not read anybody's Instagram, we do not check follower counts, and we do not hand out contact details here.

Questions

  • What should I charge for an Instagram reel in India?That depends on your follower count, your city, your niche and what rights the brand wants. This estimator turns those into a planning range in rupees using CPM bands and a floor per format, and it prints every step, so you can disagree with any of them and move your own number.
  • Why does this not ask for my engagement rate?Because we cannot check it, and we will not invite you to invent one. The range runs on followers, platform, format, city, niche and usage rights only. A rate built on a number nobody verified is the first thing a brand pushes back on once the negotiation gets serious.

Now get found.

Listing on CollabVue costs a creator nothing, and we take no commission on any deal you close.

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