Creator collaboration agreement
[Brand name] and [Creator name], [date]
1. Who this is between
[Brand name] ("the Brand"), represented by [name of the person signing].
[Creator name] ("the Creator").
Agreed on [date]. Both sides have read what follows and are signing it before any work starts.
2. What the Creator will make
1 reel or short video and 2 story frames, published on Instagram.
The Creator shoots and edits the content themselves. The Brand does not get to redo it for them.
Anything asked for that was not agreed in writing up front is a new request, not a revision.
3. When it happens
The content goes live on the date the two of you agree in writing.
The Brand gets 1 round of changes, and has 48 hours to send them once a draft is shared. Past that, the draft counts as approved and the Creator can publish.
If the Creator misses the go-live date without a reason the Brand accepts, the Brand can ask for the advance back.
4. Money
The fee is the amount written in the payment note the two of you exchange, and it is fixed once work starts.
Half is paid before the shoot and the rest within the payment window below.
Paid by UPI to [UPI ID].
Anything owed after go-live is paid within 7 days of the content going live. Payment is not conditional on views, likes, saves, walk-ins or sales.
5. GST and TDS
The Creator is not registered under GST, so no GST is charged and no tax invoice is raised. If that changes before payment, the Creator will say so in writing.
Neither side has agreed a TDS deduction here. If the Brand is required to deduct tax at source, it will tell the Creator the rate in writing before paying and hand over the certificate.
Each side files its own returns. Nothing in this page is tax advice to either of you.
6. What the Brand can do with it
The content stays up on the Creator’s account for at least 90 days. After that the Creator can archive it.
The Brand does not run paid promotion behind this content. If it wants to, that is a new agreement and a new fee.
The Creator owns the content. The Brand may repost it on its own social accounts with credit, and nowhere else, unless the Creator agrees in writing.
Neither side edits the other’s trademark, logo or face into anything not covered above.
7. Exclusivity
There is no exclusivity. The Creator can work with anybody, including a competitor, and the Brand knew that when it signed.
8. Disclosure
This is a paid promotion, so it is labelled as one. The Creator uses #ad, placed where a viewer sees it without tapping "more".
The Advertising Standards Council of India guidelines for influencer advertising require a clear, upfront disclosure on promotions like this one. Both sides treat that as non-negotiable.
The Brand will not ask the Creator to remove, shrink, bury or delay the disclosure. If it does, the Creator can refuse and still gets paid.
9. If somebody pulls out
Either side can cancel with 3 days’ notice before the shoot, in writing.
If the Brand cancels after the Creator has already shot the content, the Creator keeps 50% of the fee. If the Creator cancels, any advance goes back.
If the content is taken down by the platform for something outside the Creator’s control, that is not a breach by either side.
10. Everything else
Neither side says anything publicly about what the other paid or was paid, unless both agree.
Changes to this agreement are in writing, on WhatsApp or email, and kept by both sides.
This is the whole agreement between the two of you and it replaces anything said before it.